Study suggests novel ways to use e-cigarette packaging to better protect consumers

Nine alternative on-pack messages. Credit: Nicotine and Tobacco Research (2024). DOI: 10.1093/ntr/ntae107 E-cigarette packaging could be used to encourage smokers to switch to vaping and deter non-smokers from taking up the habit, according to new research from the University of Stirling. A study led by experts from the Institute of Social Marketing and Health, recruited 31 young people (11–17 years old) and 39 adults in England and Scotland to explore how warning messages on e-cigarette and refill packaging are perceived and whether alternative messages could help encourage smokers to switch Read More

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