Study explores whether advertising contributes to or leads to declines in happiness

Advertising has long been known to depict a virtual reality of life, leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism. As a result, critics of advertising say it creates unrealistic expectations among consumers, which contributes to disappointment when it comes to general life satisfaction. Meanwhile, others say that advertising actually enhances life satisfaction by providing consumers with valuable information that they can use to make their lives better. These Read More

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