Study reveals the existence of a hidden ‘pink tax’ in digital advertising

Credit: EPJ Data Science (2024). DOI: 10.1140/epjds/s13688-024-00473-2 Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in digital marketing, known as the “pink tax,” contributes to increasing gender inequality, as women are charged more to access similar products and services. This research, recently published in the journal EPJ Data Science, has led to the largest empirical study on the digital marketing pink tax Read More

Related posts:

  1. Study explores whether advertising contributes to or leads to declines in happiness
  2. Hidden challenges of tooth loss and dentures revealed in new study
  3. Study uncovers hidden DNA mechanisms of rare genetic diseases
  4. Most kids get antibiotics for pink eye, study shows. Experts say they’re usually not needed
  5. Return-to-work programs may have a hidden cost to women, according to study
  6. Study promotes digital help for adults with ADHD
  7. Kids given ‘digital pacifiers’ to calm tantrums fail to learn how to regulate emotions, study finds
  8. How the Meta algorithm influences election advertising

Leave a Reply

Your email address will not be published. Required fields are marked *