Price sensitivity to unhealthy foods found to be related to BMI

Consumer data shows people with obesity are more price-sensitive than others when it comes to buying unhealthy foods, suggesting a food tax could be an effective public health measure. Taxes on sugar-sweetened beverages have become a commonly employed policy to improve public health. Less common are taxes on unhealthy foods, such as candy, cookies, or potato chips—and there is little data on whether such taxes would improve public health. Ying Bao and colleagues examined whether individuals of various body weights are sensitive to price when making decisions about whether to Read More

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